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Website ProposalĐề Xuất Website

Prepared for MG Limited · Sailing Club Ha Long BayChuẩn bị cho MG Limited

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Prepared by saigon.digital · November 2026

SAILING CLUB
Signature Resort Ha Long Bay

Website Proposal · UX/UI, Build and SEO

Explore the resort. Book or enquire. From opening day.

Prepared for: MG Limited · Olaf Mueller By: Saigon Digital November 2026
Our Understanding

One Website, Live for the Opening on 1 April 2027

Guests will discover the resort online long before they arrive. Phase 1 has to let them explore every villa, venue and experience, then book or enquire, in English and Vietnamese, on the day the resort opens.

01

Explore

Residences, villas, the Beach Club, dining, wellness and experiences, each with the space it deserves and easy to keep current.

02

Book or enquire

Book Now on every stay page, linking to the resort’s booking engine, plus enquiry forms for villas, venues and events.

03

Found from day one

Built so Google and AI assistants understand the resort at launch, instead of starting from zero on 1 April.

Who Does What

Clear Roles, One Team

As agreed with MG on 30 October: MG leads the brand and the words, we bring UX/UI and the build in from the start.

MG Limited

Brand and story

Brand messaging, website copy, creative direction and key visual designs.

Saigon Digital

Experience and build

UX/UI, technical planning, the website build, CMS, launch, and SEO and GEO (search and AI visibility).

Sailing Club

Assets and property

Photography, video, floor plans, maps, property information and the booking engine.

What We Build

About 25 Pages, Built From 10 Templates

We used the sitemap as our baseline. Every page comes from a template, so adding a villa type later is content, not new development.

Homepage

Hero video, brand story, highlights, offers, location, gallery

Section landings

The Resort, Accommodation, Dining, Wellness, Experiences

Room and villa detail

Gallery, size, features, floor plan, Book Now

Venue detail

Market, bars, spa, pools, gym: hours, menus, enquiry

Experience detail

Kids Club, Clubhouse and Cabanas, activities

Offers

Listing and detail, with validity dates and Book Now

Resort map and location

Map, Ha Long marina, directions

Story

Our Story, Design and Architecture

Contact and enquiry

Enquiry forms and FAQ

Utility pages

Careers, Privacy, Terms

Stack: Next.js front end, Sanity CMS, English and Vietnamese. Site search isn’t needed on a site this size, so we leave it out of Phase 1. The final unit and facility list is confirmed in discovery.

Phasing

Phase the Content, Not the Build

Every template and every function goes live on 1 April. What grows after opening is the content: real photography, the 360 tour and richer storytelling, once the resort is finished.

Dec to Jan
Phase 0 (optional)

Pre-opening page: story, renders, enquiry form, EN and VI. Only if units are sold before opening.

1 Apr 2027
Phase 1

All templates and functions, both languages, Book Now, enquiries, offers, map, SEO and GEO. Content at about 60%, using renders where photos don’t exist yet.

May to Jun
Phase 2

Real photography and video, the 360 tour, richer motion, the rest of the content.

From Jul
Ongoing

Content overhaul, SEO content and monthly search and AI visibility work.

Why not phase the build?

Almost all of the effort sits in the design system and the templates. Building half now and half later costs nearly the same, opens a second design cycle and leaves gaps on opening day.

Two Options

Essential Launch or Signature

Same templates, same stack, same launch date. The difference is how much motion and storytelling the site carries, and how much we take on around it.

Option A · Essential Launch

USD 11,500

• Discovery: final sitemap, template list, content plan
• Design system and all templates, desktop and mobile, EN and VI
• Standard motion: page transitions, hero video, scroll reveals
• Next.js and Sanity build, enquiry forms, offers with validity dates, Book Now link-out
• Technical SEO: metadata on MG’s copy, schema, sitemap
• 2 design revision rounds, then build QA and launch
• Phase 0 page and Phase 2 work quoted separately

Option B · Signature

USD 16,500

• Everything in Option A, plus:
• A clickable, motion-complete homepage prototype, signed off before the build
• Scroll-led storytelling and richer transitions, with a speed budget and reduced-motion fallbacks
• Interactive resort map, offers that expire automatically, booking-click tracking
• GEO setup (structured data for AI assistants, llms.txt) and 8 weeks of monitoring after launch
• 3 revision rounds (the prototype counts as one)
• Phase 0 pre-opening page and the Phase 2 photo swap included

Alongside the Build

Launch Already Found

A new resort opens with no search history, while guests are already asking Google and ChatGPT where to stay in Ha Long Bay. This runs in parallel with the build, so the site opens already understood.

Jan to Apr 2027

Fast-Start SEO and GEO

English and Vietnamese keyword and question research, a keyword map per page handed to MG before they write, a review of other Ha Long resorts, schema for hotel, rooms, restaurants, offers and FAQ, Google Business Profile, analytics, and monitoring through launch.

Feb to Mar 2027

SEO on MG’s copy

MG writes, we optimise each draft in both languages: titles, meta, headings, internal links, FAQ blocks and answer-ready paragraphs. Returned as suggestions, so MG keeps the voice and approves every change.

From May 2027

Monthly SEO and GEO

Content, technical SEO, AI visibility tracking and a monthly report. No commitment now: we recommend it once the site is live.

Investment

Saigon Digital’s Part

Choose one build option. The SEO track is priced separately, so the build options stay easy to compare.

Option A · Essential Launch (website design and build)USD 11,500
Option B · Signature (website design and build)USD 16,500
Fast-Start SEO and GEO, plus SEO on MG’s copy (Jan to Apr 2027)USD 5,000
Monthly SEO and GEO after launch (optional, from May 2027)from USD 1,990 / month
Recommended: Option B with the SEO trackUSD 21,500

Prices in USD, excluding 10% VAT, valid for 30 days. Build: 50% on signature, 50% at launch. SEO track: invoiced at kickoff. Not included: brand, copy, translation, photography and video, the booking engine itself (we link out to it), hosting, and templates beyond the agreed list (quoted separately).

Timeline

Twelve Weeks to Opening

A January start with Tet in the middle leaves about ten working weeks. Design overlaps the build, and if anything is at risk, it moves to Phase 2. The date doesn’t move.

December
Kickoff

Booking engine, group site and brand freeze date agreed. Content inventory.

4 to 15 Jan
Discovery

Final sitemap, template list, motion spec, keyword map for MG’s copy.

11 Jan to 4 Feb
UX/UI

Homepage and design system first, then the templates.

15 Feb to 19 Mar
Build and content

Front end, CMS, both languages, forms, offers, map. Content entry and SEO on MG’s drafts.

22 Mar to 1 Apr
QA and launch

Speed and device checks, sign-off, soft launch, then live on 1 April.

Tet falls around 5 to 14 February 2027, with little work on any side. Dates are confirmed at kickoff.

What Keeps 1 April Safe

Six Things We Need

A brand freeze

Fonts, colours, logo and photo style final by mid-January, before UI design starts. Later changes become change requests.

A content deadline

Copy and assets in about 4 weeks before go-live. We launch with what’s in by then, at about 60%.

A named translator

Who writes the Vietnamese: MG, Sailing Club or us (quoted separately).

Fast, joined-up feedback

One decision-maker per side, consolidated feedback within 3 working days per round.

Technical decisions

Booking engine, standalone or group site, domain and hosting owner, all decided by the end of discovery.

A written motion spec

Ayana-style storytelling with a speed budget, because heavy motion slows the site and hurts search.

Why Saigon Digital

Design, Build and Search, Under One Roof

Rebuild · Travel

Ski.com

“Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.” Harry Peisach, CEO, Ski.com

How we work

One team, from Ho Chi Minh City

The same Next.js and Sanity stack and design partner as our recent premium builds. Build and SEO run in parallel, so launch day is the start of growth, not the start of fixing. We work in English and Vietnamese, ten minutes from MG.

25+ years combined experience $25M+ platform and revenue impact 90% of clients continue beyond their first project 15+ countries
Ski.com
Salesforce
Techcombank
RMIT
Nord Anglia
Wunderman Thompson
BVIS
Phenom
Before We Start

Seven Questions to Settle

Commercial

1. Does Sailing Club contract with us directly, or through MG?
2. Are any units sold before opening, so a pre-opening page is needed?
3. Who hosts and owns the site after launch?

Content and technical

4. Which booking engine does the resort use?
5. Is Ha Long a standalone site, or part of a Sailing Club group site?
6. Who translates into Vietnamese?
7. When will renders, photos, video and floor plans be ready, and when is the brand final?

Next Steps

Ready When You Are

Pick an option, answer the seven questions, and we start kickoff in December so the site is live for the opening on 1 April 2027.

Jonas Hoener · COO & Co-Founder jonas@saigon.digital saigon.digital
SDSaigon Digital × MG · Sailing Club
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